Descrizione
“With this outstanding book, Dr. Phelps provides a masterclass on dental marketing.
Employing compelling stories and convincing data, he reveals how powerful principles of
marketing and psychology can be converted into actionable steps for increased patient
satisfaction, loyalty, and growth. There’s nothing else like it.”
Robert Cialdini Author of
worldwide best sellers, Influence and Pre-Suasiongrowth and vitality
Marketing for most is considered more of a mystery instead of a science. When it remains
a mystery to us it ultimately ends in wasted efforts, poor results, and tens of thousands of
lost dollars. The good news is that it doesn’t have to remain a mystery.
The goal of this
book is to help dentists who are looking to demystify the dental marketing process, those
in need of more new patients, regardless of whether you are a marketing director for a
current practice or a dentist yourself, a solo practitioner or one in a group practice, or
someone who is in network with dental insurance companies or completely out of network
with them.